After last year's hugely successful inaugural event, Executive Secretary LIVE returns to Dubai this fall, featuring nine of the world’s top trainers for Assistants, handpicked for their exceptional content and delivery.

Click here to visit Executive Secretary Magazine website

Prefer to attend Executive Secretary LIVE in London or Johannesburg? Click here for more details


Oberoi Hotel

18 & 19 November


9 World Class Speakers

Only 100 places

When they are gone, they are gone


The leading international event for senior and aspiring Administrative Professionals and Executive Assistants returns to Dubai in November 2015

Featuring nine of the most inspiring and internationally renowned trainers for Assistants in the world.

Speaker 1

Melba Duncan

KEYNOTE: Visionary author & "executive level" trainer for professional assistants

Speaker 2

Helen Clarke

PA to Sir Richard Branson

Speaker 3

Ann Hiatt

EA to Eric Schmidt, Executive Chairman, Google, former EA to Marissa Mayer (CEO of Yahoo!) & Jeff Bezos (CEO of

Speaker 4

Vickie Sokol Evans

World class Microsoft Office Master Instructor

Speaker 5

Bonnie Low-Kramen

One of the most respected voices in the profession

Speaker 6

Heather Baker

World class trainer, best selling author and creator of the BakerWrite speed writing system

Speaker 7

Victoria Darragh

Internal PA networking champion and award-winning EA

Speaker 8

Laura Belgrado

Former Executive Assistant to MD GSA Microsoft Corp. Motivational speaker, trainer & linguist.

Speaker 9

Peggy Vasquez

Chief Executive Assistant to PNNL Laboratory Director, Author of "Not Just an Admin", Trainer and Speaker

  • KEYNOTE: Melba Duncan

    Melba J. Duncan is the Founder and President of The Duncan Group Inc. Since 1985, the firm has been advising CEOs and other corporate leaders regarding specialised senior management support resources. The firm operates across the United States, and offers expertise in four practice areas: recruitment, organisational consulting, coaching and “executive-level” training for professional assistants.

    Ms. Duncan is the Founder and CEO of the Duncan Leadership Institute, which makes available educational programs in highly specialised skills to maximise the capabilities of current and next generation Senior-Level and C-Suite Assistants, and multiple tiers of administrative support staff. Courses are delivered by academic professionals.

    She is author of How to Succeed in Business as an Executive Assistant (Macmillan, 1990), The New Executive Assistant: Advice for Succeeding as an Executive or Administrative Assistant, (McGraw-Hill, 1997), and The Idiot’s Guide to African American History (Pearson Education, Inc., 2003). Ms. Duncan’s most recent book project is Indispensability, an overview of career survival strategies in the new economy, scheduled to be published in 2016. She has also authored numerous articles, including the iconic overview of the Assistant's role 'The Case for Executive Assistants', featured in the Harvard Business Review.

    Click here and BOOK NOW
  • Helen Clarke

    Helen Clarke, Personal Assistant to Sir Richard Branson, Founder of the Virgin Group is based on Necker Island in the British Virgin Islands, and has worked in this capacity for the past 8 years.

    Helen Clarke grew up, went to school and worked in the South of England and London.

    Before the life changing decision to apply for a job with Branson, Helen worked in various roles from her late teens but she quickly gravitated towards PA and Office Manager roles. Helen's career with Virgin started as a member of the cabin crew before moving to a role to which she was more suited as an assistant at Virgin Atlantic Airways in the UK.

    In her mid-twenties, a friend convinced her to apply to be Branson’s PA’s assistant, based full-time on Necker Island in the British Virgin Islands.

    In 2007, on the day that she arrived on Necker, Helen was told that Branson’s PA was leaving to get married and so just a few months later she found herself job-sharing one of the biggest Executive PA roles in the world. When Helen’s job share left three years ago she became Sir RIchard's sole PA with her own assistant based on Necker Island.

    Helen has been Sir Richard Branson's Personal Assistant for the past 8 years. As his Assistant, she spends 60% of her time in the Caribbean and the other 40% travelling.

    Work with Richard keeps her extremely busy but in any free time that she does have she loves travelling, cooking, working out and has a huge interest in music, films, healthy living, fashion and beauty. Helen is one of three sisters and is extremely blessed that all three work in roles that bring them together because of their jobs.

    Click here and BOOK NOW
  • Ann Hiatt

    Ann Hiatt has been an Executive Assistant for over a decade and has partnered with three major giants of technology. She is currently Executive Assistant to Eric Schmidt (Executive Chairman) at Google. She is the former EA to Marissa Mayer (CEO of Yahoo!) and Jeff Bezos (CEO of Ann also consults with executives of Fortune 500 companies and Silicon Valley start ups on how to set up an effective executive office and support team.

    Ann is a native of Seattle and studied International Studies at the University of Washington before moving to California to begin a PhD in Scandinavian Studies at UC Berkeley. Ann lived in Sweden for 2 years and speaks Swedish fluently.

    Click here and BOOK NOW
  • Vickie Sokol Evans

    Author of the Tips in Minutes series, Vickie is a Microsoft Certified Trainer and a Microsoft Office Master Instructor. She has 15 years of classroom training experience, specializing in Microsoft Office, OneNote, and SharePoint, including Microsoft's latest cloud offering, Office 365. Formerly a business analyst with Microsoft, she travels the world delivering live Jerry Maguire-inspired keynote presentations to a variety of audiences; teaching engaging instructor-led courses; and facilitating Microsoft Experience Center events for many of Microsoft’s largest customers.

    Having studied improv comedy in New York, Dallas and Austin, her improv background makes her highly adaptable and flexible during her sessions so that you end up learning MORE than you expected. Caution: There’s a very good chance you will both laugh and cry during one of her sessions. She will.

    Click here and BOOK NOW
  • Bonnie Low-Kramen

    Bonnie Low-Kramen is a Jersey girl whose voice is one of the most respected in the profession. With honesty and humor, she pulls the curtain back on a career that is glamorized and misunderstood. She is known for her passionate commitment to professional assistants and to affecting positive change in the workplace believing that the way to do this is through education and training of both assistants and managers. Both groups are the backbone of business and as such, are deserving of professional development in the form of training.

    For 25 years, Bonnie worked in show business as the personal assistant to actors Olympia Dukakis and Louis Zorich. One of her biggest accomplishments was surviving 1988 which was the year Olympia won the Oscar for Moonstruck, Michael Dukakis ran for the presidency, and Bonnie gave birth to her son Adam…and all without a computer or a cell phone.

    Seeing there were so few resources for assistants, she authored the book, Be the Ultimate Assistant: A celebrity assistant’s secrets to working with any high-powered employer. Her articles on workplace issues affecting professional assistants are widely published. Bonnie is a co-founder of the professional association New York Celebrity Assistants (NYCA) and works to build positive collaborations and networks between assistants around the world.

    A New Jersey native and Rutgers University graduate, Bonnie is a popular speaker at conferences around the world, on her quest to set the record straight.

    Click here and BOOK NOW
  • Heather Baker

    Heather Baker had more than 20 years’ experience as a secretary and PA before setting up Baker Thompson Associates Limited in 2000.

    Her corporate career took her to France for five years – working for the Commercial Director of cognac producer, Hine; her next move was to world-class pharmaceutical manufacturer ICI – now AstraZeneca; latterly Heather was PA to the MD of Granada Media operating between the company’s offices in London and Manchester during a period of great change in broadcasting.

    She now travels the world working with large and small companies enabling their PAs, receptionists and front-line administrative staff to perform more effectively.

    Heather is also a best selling author and creator of the BakerWrite speed writing system.

    She is the best-selling author of three business communications books which are available in hard copy or as electronic versions.

    Her first book,"Speedwriting" was published when her BakerWrite speedwriting system became so very popular. It was then picked up by Pitman Training and they used Heather's book to offer BakerWrite speedwriting in all their UK franchises.

    There are now many other licensed BakerWrite training providers around the world.

    Her other two equally successful books are on Minute Taking and Successful Business Writing.

    Click here and BOOK NOW
  • Victoria Darragh

    Victoria Darragh is an award-winning PA with a career spanning 13 years. Victoria has worked in various sectors including charity/not-for-profit, public and corporate. Victoria spent the first five years of her career, from the age of 16 working her way up the secretarial career ladder — first starting as an Office Junior then Secretary to Junior PA until landing her first Executive Assistant role at the age of 21.

    At this time, Victoria also became the South East Chairman and later on Deputy National Chairman for the UK for EUMA (European Management Assistants). In her three years as Chair, Victoria arranged numerous networking evenings, workshops, training days and other events for PAs and as a result of this has appeared on the BBC Breakfast Show & BBC Radio 5 as well as various industry magazines.

    In addition to her work for the UK PA industry, Victoria is currently the Executive Assistant to the Group HR Director as well as to the Group IT Director for Hays plc. Hays is a leading global professional recruiting group. The company is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacifc and one of the market leaders in Continental Europe and Latin America.

    Victoria went on to set up the award-winning “Hays PA Network” in November 2009 — an internal PA network for PAs who work within Hays. The Network provides a best practice platform for the PAs across Hays and provides advice and guidance on suitable training and development activity. Hays went on to win “Employer of the Year” 2010 at the Executive PA Magazine Awards. A further year after that, Victoria received another award for “Outstanding Contribution to the PA profession” and was nominated by not only both her bosses, but PAs across Hays and by clients who she has worked with to create their own internal PA networks. Victoria has recently been promoted to Secretarial Lead for Hays for the UK and also enjoys speaking at PA conferences/events across the UK and more recently, Singapore, Dubai and Moscow.

    For more information on Victoria Darragh please click here to see our profile of her that appeared in the magazine.

    Click here and BOOK NOW
  • Laura Belgrado

    Laura Belgrado is an internationally recognised trainer and coach, specialising in educating and inspiring top level Executive Assistants. She is the former EA to Frank McCosker (former MD Microsoft Global Strategic Accounts) and currently divides her time between delivering her globally recognised training programmes and working for the President and two Vice Presidents for Multisales of Mars Europe. Laura continuously updates her training to fit the fast paced business environment and the ever changing demands and challenges for Assistants worldwide.

    Laura is a native Belgian and studied languages, business administration & management. A true natural linguist, fluent in four languages, her passion for training EAs across a wide range of cultures has given her extensive global experience.

    Click here and BOOK NOW
  • Peggy Vasquez

    Peggy Vasquez is an author and motivational speaker. Peggy’s passion and personal mission statement: “To empower others to succeed,” is realized through her latest book, “Not Just an Admin” and by providing presentations to audiences around the world as well as by providing support to executives.

    She gravitates toward opportunities to inspire, teach and lead others. Peggy has been the Chief Executive Assistant to the Director of the Pacific Northwest National Laboratory since 2005. Prior to joining PNNL, Peggy was an Executive Assistant for senior executives in the nuclear, financial and agriculture industries.

    In this capacity, she provides a valuable resource for all matters involving relationships, time management, disseminating information and facilitating communication, chief among them: tact, business etiquette, diplomacy, sound advice and judgment. In addition to providing strategic administrative support to executives, she is often requested to provide leadership and training to internal and external audiences. Peggy has led teams and implemented many programs, including recognition and mentoring programs.

    Click here and BOOK NOW
  • Lucy Brazier

    Lucy Brazier is the founder of the leading global publication for Administrative Professionals - Executive Secretary Magazine.

    Lucy is an avid promoter of training, personal development and mentoring for Assistants globally. She focuses on nurturing and advancing the careers of subscribers to the magazine, a publication that carries no advertising. This ensures that readers get value from every one of the magazines' 48 pages. The purpose of the magazine is to give administrative professionals worldwide - whatever their title or level within their company - an opportunity to develop their knowledge and skills. 

    Lucy's ethos comes from a desire to help administrative professionals to be the best in their roles that they can possibly be by sharing ideas, practical advice and supportive suggestions that will empower those in the profession not only to succeed, but to excel.

    In 2013, Executive Secretary Magazine’s work for the profession was recognised when it was was nominated as one of only six finalists in the prestigious "Business Magazine of the Year" Awards. 

    As a Publisher, Speaker, and Chairperson, Lucy has transformed the way that thousands of Assistants think about themselves. In 2014, Lucy spoke at 173 events in 26 countries as Global Brand Ambassador for International Year of the Secretary and Assistant. She campaigns tirelessly to change the perception of the Assistant role within companies all over the world and to promote the career progression for Administrative Professionals that they deserve. 

    Click here and BOOK NOW

Benefits of Attending

Nine world-class speakers are flying in not just to motivate and inspire you, but to provide essential training that will boost your knowledge, skills and productivity.

Executive Secretary LIVE is two days filled with a packed conference agenda, an innovative practical training day and great networking opportunities.

Delegates will leave the event with a plethora of practical tips, as well as immediately actionable ideas to increase productivity and impress. But above all, we want to inspire you to go back to your businesses and use what you have learned to add new dimensions to your role. We hope you will agree that we have put together a programme that is a mixture of both the inspirational and practical.

  • Click here to

    Executive Secretary LIVE will give you a unique opportunity to learn from the best. You will discover proven timesaving techniques that will free up your time to make you more productive. You will implement effective strategies to align your role and the business’s needs in ways that will reduce costs and improve performance.

    The content of this event directly supports making smarter use of your resources (people, process & technology) to deliver higher quality service. It is extremely good value for the level of intensive education. Over the two days, you will have access to:

    Two half day Masterclasses – one on Communication Skills and the other on Office Themes - both focused on the practical skills and proven techniques necessary to excel as an Assistant in these areas.

    A keynote presentation from Melba Duncan; visionary international authority on the Administrative Profession.

    World class Inspirational & life-changing practical advice sessions from two of the top Corporate EAs on the planet: Helen Clarke, PA to Sir Richard Branson & Ann Hiatt, EA to Eric Schmidt at Google.

    Case studies that will provide visibility to lessons learnt – so that you can avoid as many of the pitfalls as possible. These are presentations that will highlight best practice, current research findings and advanced approaches from the world’s top industry experts and thought leaders for Administrative Professionals.

    Discover the latest products, meet new suppliers and encounter some great services in the exhibition area - including the bookstore and book signing sessions with the authors who are presenting.

    A Delegate Pack to take away, packed with workbooks, presentations and useful information to support the topics covered over the two days which can be brought back to the office and shared with your peers. 98% of last year’s attendees said the delegate pack was exceptional or excellent.

    Free annual subscription to Executive Secretary Magazine worth $262 - a whole year of training from the world's top trainers of assistants.

    In addition to the above benefits, there will be many networking opportunities including a Welcome Reception and a Gala Dinner. These will offer the opportunity to meet other senior administrative professionals. They will provide access to a wealth of shared knowledge and an opportunity to understand how others tackle common challenges. In turn this will also lead to future contact that will provide ongoing benefits. The average number of years of experience in the field at last year’s event was 18.

    Providing content under one roof, the Executive Secretary LIVE 2015 Conference offers countless educational opportunities. It is likely that you would need to attend dozens of webinars and training sessions to achieve the same level of learning available at this one event.
  • Learning objectives…

    Over the two days you will:

    Discover how to create professional, effective and persuasive written communications

    Learn proven techniques to build successful relationships at all levels with outstanding confidence and assertiveness skills.

    Explore ways to exceed managers’ expectations

    Leverage existing Office themes across all applications

    Customize an existing Office theme

    Create a new Office theme to match your company’s brand

    Save your custom Office themes and share them with others

    Discover the #1 mistake people make when changing fonts in their document that cost them valuable time

    Learn about how a skilled assistant generates ROI for their business

    Explore the 10 key skills needed to be an exceptional Executive Assistant

    Take part in world class inspirational & life-changing practical advice sessions from two of the top Corporate EAs on the planet: Helen Clarke, PA to Sir Richard Branson & Ann Hiatt, EA to Eric Schmidt at Google.

    Have learned the art and science of mentorship

    Gain an understanding of how to take the mantle of horizontal leadership and use it for increased influence and personal empowerment

    Learn what is blocking your true potential

    Look at every aspect of your career, in terms of brand positioning, product offering and evaluating your skill set as an EA/PA

    Learn how to work more effectively with senior managers and become more resilient when working under pressure

    Gain practical tools that will help you to be calm, direct and factual when speaking out in any business situation.

    Discover new tools for overcoming your fears and starting conversations to become a “Master Networker.”

    Explore the art of following up to make a positive impression

    Gain access to amazing tools that will make your life easier and more productive when managing presentations for yourself and others!

    Have the opportunity to listen to one of the world's leading experts on the role of the Assistant

    Gain an understanding as to how vital your role is to the global corporate economic revival and why the role of the EA is truly one of indispensability.


  • The Art of Communication – half day Masterclass - Heather Baker

    Our half-day Communications Masterclass will enable you to become more aware of the power of communication and give you proven techniques to build successful relationships at all levels with outstanding confidence and assertiveness skills.

    Heather will show you ways to exceed managers’ expectations, neuro-linguistic programming practices and you will also learn how to create professional, effective and persuasive written communications.

    Click here to BOOK NOW
  • Lunch

  • Simplify your life using Office Themes - half day Masterclass - Vickie Sokol Evans

    She’s back! 97% of last year’s audience wanted to see her speak again so we have invited her to host a half day workshop in her own inimitable style!

    Timesaving Secrets to Transforming Your Documents, Spreadsheets and Presentations Into Professional-Looking Masterpieces

    Whether you're a graphic designer or you are like me – seriously lack any design skill – the last thing you want to do is spend unnecessary time getting your documents to look GREAT!

    Introduced in Microsoft Office 2007, Office Themes are available across all Microsoft Office applications and allow you to create professional looking and branded documents with ease.

    In this session, understand what makes up a Theme and best practices for automating your work so that you can work less.

    · Leverage existing themes across all applications
    · Customize an existing theme
    · Create a new theme to match your company’s brand
    · Save your custom themes and share them with others
    · Discover the #1 mistake people make when changing fonts in their document that cost them valuable time

    "From the girl that guffawed at the idea of going to a Microsoft workshop. I thought I knew all there was to know about Word and Excel. People at my office come to me when they have questions about formatting. “What could I possibly take away from this?” I questioned. I hemmed and hawed and went to the seminar anyway. I am embarrassed to admit, out of everything Vickie went over – I knew none of it. Zero. Zilch. Nada. I look at Microsoft in a whole new light. One might even say, I just fell in love. And the best part? The people at the office think I am really cool now."
    Holly Eardley, Director of Development, Lucky Duck Productions

    "Thank you so much for those great tips! I just wish you could have seen the ‘jaw dropping’ and heard the gasps of amazement when I shared your tips with the PA team here at Roche. Thank you. Your tips and links to RedCape are cascading through the organisation at great speed. A member of our Leadership came to thank me for having injected new found IT enthusiasm into his PA as a result – but it’s all thanks to you!"
    Pauline Delahunt, PA to Managing Director at Roche Diagnostics, UK

    "Awesome!!! OFF THE CHARTS!!! I texted 3 other employees - encouraging them to come because this was soooo helpful. Sooo informative. Thank you."
    Elaine McWhinney, Financial Manager, The New York Times

    "Your class has changed my life - not just my day, but my life. I'm so at rest right now. I am walking away full of life and knowledge. Finally going to be able to leave work on time to spend with my family because I’m working more efficiently. Thank you!”
    Victouria Lecoq, Executive Assistant

    Click here to BOOK NOW
  • Executive Assistant, the new Power Job - Laura Belgrado

    In this thought provoking and practical session, world class EA and trainer Laura Belgrado will explore how to work with high level executives. The session will cover communication, organisational skills, forward and innovative thinking & a pro-active approach. Confidence and assertiveness is also key in assisting these high level managers.

    Discover why now is the golden age of the Executive Assistant Learn about how a skilled assistant generates ROI for their business Explore the 10 key skills needed to be an exceptional Executive Assistant.

    Click here to BOOK NOW
  • Tips from the Top - Helen Clarke

    In the first of our ‘Tips from the Top’ sessions, Helen Clarke reveals the secrets of her phenomenal career in an interview with Lucy Brazier.

    Her executive, Sir Richard Branson stated in a recent interview

    'I couldn’t get through the workday without my assistant, Helen. Helen is my memory. She travels the world with me. With so much going on with my mind, having an extra memory is important.

    Having an assistant who is completely in the loop with our activities means we can keep up with everything. People often ask how I am able to keep on top of businesses in dozens of different countries and industries. Well, having an assistant who is on the ball 24/7 is one of the main ways it is possible.'

    Helen will share her story and career advice for getting to the top of your profession and staying there.

    Click here to BOOK NOW
  • Morning Networking Break

  • The Blueprint of your PA Career - Victoria Darragh

    This session will look at every aspect of your career, in terms of brand positioning, product offering and evaluating your skill set as an EA/PA to market. The ‘blueprint’ is a framework of your career development and competencies, along with leaving you with clear strategies and a marketable plan for you to track and achieve your career goals and take it up to the next level.

    The Blueprint will ultimately leave you with a clear vision of how you can raise your own profile and ultimately that of the entire profession.

    We will look at the following:

    · Resumes – the rise and soon to fall paper Resume and what will replace it?
    · Digital marketing and how to stand out in the crowd including brand presence on social media and own websites
    · The art and psychology of interviewing
    · Tips to ensure making career-enhancing decisions
    · Tips to really engage in and manage your career ladder process

    Click here to BOOK NOW
  • Finding Your Voice to Handle Challenging Situations - Bonnie Low-Kramen

    What would you do if you weren’t afraid? Whether it is negotiating for more money, discussing your annual review, handling a misunderstanding with a colleague, pitching an idea to your executive, or confronting a workplace bully, do you struggle with the actual words to say to handle it with minimal angst? Speaking up is the #1 challenge in our workplace. Why? Fears – imagined and real - sidetrack and stop us from fulfilling what we know instinctively could change our world. But how?

    Bonnie walked this road as the Personal Assistant to Oscar-winning actress Olympia Dukakis for 25 years and is the Founder of You won’t want to miss a word of this interactive and highly informative session.

    You will learn

    1. 10 Steps to tackle any sticky situation

    2. How to build highly productive and respectful relationships between you and your Executive

    3. Importance of mentoring as a key to success

    4. Ways to conquer the fears once and for all

    5. Resources to tap for the answers you need now executive and the entire team

    Click here to BOOK NOW
  • First Impressions and Lasting Connections - Peggy Vasquez

    The purpose of networking is all about connecting. Authentic relationships are built on trust and respect, giving and receiving, and mutual added value. Creating a true connection and developing a lasting connection takes time and skill.

    Discover new tools for overcoming your fears and starting conversations to become a “Master Connector.” If you are in the business world, this session is a must!

    Participants will learn:

    · How to Increase Your Confidence
    · Conversation Starters
    · Tips for dealing with 10 of the most awkward networkers
    · The unspoken rules of networking
    · How research can help you build rapport
    · Become the most interesting person you know
    · How to connect with others
    · The art of follow up and what really makes a positive impression

    Click here to BOOK NOW
  • Lunch

  • PowerPoint Slide Masters: Time saving secrets to managing and merging your presentations in PowerPoint - Vickie Sokol Evans

    Frustrated with the amount of time it takes to create your presentation and make changes to it?
    Are you responsible for combining multiple presentations into one presentation?
    Do you cringe when someone else makes a change, which requires you to spend extra time making things consistent with the format and brand?

    Great news! Vickie designed this session to take the pain and angst out of creating and editing your presentations by using slide masters.

    Vickie avoided slide masters at all costs because she thought it was more work with little benefit…until she discovered how valuable they were for structuring her presentations and fixing common problems. In fact, any time one of her customers has a formatting issue in PowerPoint or comes to her with very limited time to create a presentation, Slide Masters are the answer


    Are responsible for creating or editing any type of PowerPoint presentation
    Feel like you’re constantly having to rearrange things on various slides
    Spend too much time trying to make things look good on the slides
    Need to combine several presentations into one
    Have problem slides that give you trouble
    Have a fear of working with slide masters
    Need to leverage your time wisely and be more productive

    Discover the amazing tools that you have at your fingertips – make your life easier and more productive when managing presentations for yourself and others!

    Click here to BOOK NOW
  • Afternoon networking break

  • Tips from the Top - Ann Hiatt

    As EA to three of the world’s most successful giants of technology, Ann Hiatt’s 10 year career has been quite a journey. She is at the top of her game. Currently Executive Assistant to Eric Schmidt (Executive Chairman) at Google, she is also the former EA to Marissa Mayer (CEO of Yahoo!) and before that she was EA to Jeff Bezos (CEO of

    So how did she get to work for some of the most powerful people on the planet and more to the point, how does she maintain her position as one of the most influential Assistants in the world? Each leader has taught her valuable lessons in business and in this fifty minute session, Ann will share her story and tips for being a top level Assistant, leadership and personal effectiveness.

    Click here to BOOK NOW
  • KEYNOTE: Management, Leadership and Innovation: The Indispensable Role of Executive Support - Melba J. Duncan

    When Melba Duncan spoke at Executive Secretary LIVE last year in London, you could have heard a pin drop. Why? Because she is the only leader in the Administrative sector to have the ear of America's CEOs and she uses her voice to explain to them how best to use their Assistants.

    Simply put, she understands and is eloquently vocal about why the best executive assistants are indispensable. Microsoft will never develop software that can calm a hysterical sales manager, avert a crisis by redrafting a poorly worded e-mail, smooth a customer’s ruffled feathers, and solve a looming HR issue—all within a single hour, and all without interrupting the manager to whom such problems might otherwise have proven a distraction. Executive Assistants give companies and managers a human face.

    In Melba's only Dubai appearance this year, join her as she explains how after years of cutting back, companies can boost productivity by arming more managers with this kind of help—and executives who are fortunate enough to have a skilled assistant can benefit by finding ways to delegate higher-level work to him or her. Executive–assistant relationships are business partnerships: Strong ones are win-wins between smart people. In fact, they’re win-win-wins because ultimately the companies reap the benefits.

    We guarantee that you will leave this session understanding how vital your role is to the glodal economic revival and why the role of the EA is truly one of indispensability.

    Click here to BOOK NOW

    We understand your role:

  • We know your role is to make the person you look after as effective as they can possibly be.
  • We know your workload is huge and you want to know how to be more efficient and productive.
  • We know that since the recession, you have taken on many of the middle management tasks but have never had training in how to do them properly.
  • We know that you are in a unique position in your company as the "go to" person who solves all problems.
  • We know that you are becoming more of a "strategic business partner" than the stereotypical Assistant and that your businesses need you to increase your business knowledge.

  • That is why we have put this unique programme together for you. No other programme combines real business solutions that you will take back to the office and implement immediately to improve your systems and productivity, the best tips & tricks that you will ever receive on how to use Microsoft Office products most effectively and a huge dose of inspiration that will reconnect you with your role and what can be achieved for you and your business as a world class Assistant.

    Kindly sponsored by
    Logo 7


Get connected and join an elite network of senior Assistants from all over the globe.

The audience that attends this event is unique. In London in March 2015, there was a total of 3,500 years’ experience in the room and delegates travelled from 24 different countries, from as far afield as New Zealand, the States, Brazil, Russia and from every corner of Europe and the UK to take part.

A full list of networking events will be made available soon.


Discover the latest products, meet new suppliers and encounter some great services in the exhibition area - including the bookstore & book signing sessions with the authors who are presenting.


Executive Secretary LIVE will be held at the Oberoi in Dubai

The Oberoi, Dubai is a contemporary, five star luxury hotel located in the heart of Business Bay, within minutes of the Dubai Mall and the International Financial Centre and a 20 minute drive from Dubai International Airport.

The Oberoi embodies height, light and space. The property overlooks the iconic Burj Khalifa and all of the spacious 252 luxury rooms and suites feature floor to ceiling windows with spectacular views of the city skyline. The hotel features three signature restaurants, a 24-hour spa and a Wellness Centre with a gymnasium and an infinity swimming pool. The Oberoi offers exquisitely appointed venues for meetings, conferences and weddings.

Click here for Oberoi website

We have negotiated discounted rates for staying at the Oberoi for the duration of the conference. Please email us at for more details.

  • Slide Image
  • Slide Image 1
  • Slide Image 2
  • Slide Image 2
  • Slide Image 2


Here are just a few comments from previous events:

What can I say? Top speakers, top organization, top team :-)

It is one of the more expensive conferences when you consider travel & accommodation over and above the cost of the conference. However, that being said, if my company didn't fund future years I would certainly endeavor to pay for it myself as I think this conference is a must attend event in terms of what delegates get out of it.

Having attended last year's Conference, I knew this year's would be wonderful - and it was. I was expecting the best - and it delivered.

I have never felt more motivated about my role. I am now proud to be an EA and will give the best I can to do an amazing job.

Absolutely the best value for money PA event there is.

I was promised awesome and it was awesome.

I got home full of energy and motivation meeting not only high-class speakers but also many inspiring ladies within my profession.

I gained more confidence, I learned so many things, I met so many great people that I'm now coaching my peers!

After attending Executive Secretary LIVE, I can say that I've been OUT OF MY COMFORT ZONE and I LIKE IT SOOOO MUCH!!!



Book a place by clicking here (link to Eventbrite)
or for any further information or assistance please contact us
Email or Phone +44 (0)1932 560974


Email or Phone +44 (0)1932 560974

Contact us for help in obtaining authorisation to attend Executive Secretary LIVE, including:
The ‘Business Case to Attend’ template
The benefits of attending as a group and bringing your team
Articles on how to encourage your company to pay for training
Learning objectives template